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Shopify design & development
Custom Shopify stores built to turn browsers into buyers. From first launch to scaling into new markets, we design and develop Shopify for brands on the Gold Coast and across Australia.
What we do
A good-looking store is the easy part. The hard part is a store that moves people from product page to checkout, works flawlessly on a phone, and keeps selling as you grow.
That's what we build. Every VK Group Shopify store is custom designed for your brand and developed with bespoke Liquid templating, so you aren't boxed in by a generic theme. Product pages lead with what makes your product worth buying, checkout is set up to remove friction, and every collection is structured to rank on Google.
We're based on the Gold Coast and work with product brands locally and right across Australia, meeting in person or on Zoom and Google Meet.
Shopify services
Homepage, collection, product and cart pages designed around your brand and your customer, not a theme demo.
Custom sections and templates you can edit yourself, without the bloat of stacked apps and page builders.
Moving from WooCommerce, Wix, Squarespace or another platform, with products, customers and redirects carried over so you keep your rankings.
Already on Shopify but not converting? We rebuild the experience around your data and your best-selling products.
Product page structure, social proof, bundling and checkout tweaks that lift the percentage of visitors who buy.
Full setup of Shop Pay, Afterpay, Zip and Stripe so customers can pay the way they want.
Collection and product pages, meta data and schema built to rank for the searches your customers make.
Separate trade pathways, wholesale enquiry flows and multi-currency checkout for international customers.
GA4, Meta Pixel and Klaviyo flows set up so you know where sales come from and win back abandoned carts.
Shopify results
Australian skincare brand
A conversion-led rebuild that told the ingredient story on every product page and cut mobile load times from over 5 seconds to under 2.
"Tony and the team are efficient, forward thinking and have great attention to detail."
Renee Moore, Founder, Cinch Skin
Premium crystal glassware
A lifestyle-led Shopify store with Afterpay and Zip, a wholesale enquiry pathway, and multi-currency checkout for international buyers.
"If you need a website and all that goes with it, Tony is your man!"
Maureen Guelfi, Netley & Marsh
Why VK Group
Every design decision ties back to a commercial outcome: add to cart, checkout, repeat purchase.
Bespoke Liquid builds instead of a lightly re-coloured theme everyone else is using.
Most ecommerce traffic is on a phone, so we design and test mobile first and keep apps and scripts lean.
You work with the people building your store, from discovery to launch and beyond.
How it works
Your products, customers, margins and goals, so the store is planned around how you actually sell.
Collections, product structure, navigation and checkout flow mapped before design starts.
Homepage, collection, product and cart pages designed to your brand, with conversion at the centre.
Liquid development, payments, shipping rules, apps and your product catalogue loaded and tested.
We launch, then review conversion data in the following weeks and refine whatever is slowing sales.
It depends on the number of custom templates, how many products and collections you have, integrations like wholesale or subscriptions, and whether you're migrating from another platform. After a free discovery call you'll get an itemised proposal with the full investment up front.
Most custom stores take around four weeks from signed-off design. Cinch Skin and Netley & Marsh both launched in four weeks. Large catalogues or complex integrations take longer.
Yes. We migrate products, customers and order history where the platform allows, and set up 301 redirects so your existing Google rankings carry across.
We build custom, using Shopify's Liquid templating. You get sections you can edit yourself, without paying for a theme that doesn't fit your brand.
Yes. We set up Shop Pay, Afterpay, Zip and Stripe, and configure multi-currency and international shipping if you sell overseas.
Often, yes. We start with a review of your analytics and store, then prioritise the changes most likely to lift conversions, from product page layout to speed and checkout.
No. We're based on the Gold Coast and meet local clients in person, but we build Shopify stores for brands Australia-wide, including Cinch Skin in Melbourne.
Ready to sell more?
Tell us about your products and goals and we'll come back with a clear plan.
