Custom WordPress website built to establish trust, clearly communicate NDIS plan management services, and convert participants, families, and support coordinators into registered clients across Australia.
Ormeau Plan Managers is a registered NDIS plan management provider based in Ormeau, Queensland, operating Australia-wide. As part of the Santi Accounting Group, they bring chartered accounting expertise to the NDIS space, offering participants, families, and support coordinators a professional, transparent, and genuinely supportive plan management experience.
Their services span financial management, invoice processing, financial reporting, plan review assistance, and NDIS education. With a team committed to choice, independence, and real outcomes for participants, they needed a website that communicated that trust clearly and made it easy for the right people to register and get started.
In the NDIS space, participants and families are making deeply personal decisions about who manages their funding. The existing digital presence did not project the professionalism or warmth that OPM delivered in practice, creating an immediate disconnect for anyone visiting the site.
NDIS plan management involves multiple stakeholders, including participants, families, support coordinators, and service providers, each with different needs and questions. The old site did not speak clearly to any of them, leaving visitors confused about what OPM actually did and how to get started.
Visitors were landing on the site with intent to register but leaving without converting. There were no clear calls to action, no structured user journey, and no separation between the different registration pathways for participants versus support coordinators and providers.
Despite operating across all of Australia and having a strong local presence on the Gold Coast, Ormeau Plan Managers had virtually no organic search visibility. People actively searching for NDIS plan management support simply could not find them.
We started by understanding the three distinct audiences OPM serves: NDIS participants and their families, support coordinators, and service providers. Each group comes to the site with a different set of questions and a different intended action. Rather than building a one-size-fits-all site, we mapped out a clear journey for each audience and designed the structure around that from day one.
The design needed to do two things simultaneously: communicate warmth and care for people navigating a vulnerable time in their lives, and project the professional credibility that comes from being backed by a chartered accounting practice. We worked closely with the OPM team through multiple rounds to land on a look that felt both approachable and authoritative, with clear service explanations, a simple how-it-works flow, and strong calls to action at every key decision point.
The site was built in WordPress with conversion as the core objective. Separate registration pathways were created for participants and service providers, portal access links were surfaced prominently for existing clients, and the enquiry journey was kept as frictionless as possible. Every page was built mobile-first given the volume of NDIS-related searches happening on phones and tablets.
We built the site with dual SEO intent in mind, capturing local Gold Coast and South East Queensland searches while also targeting broader national NDIS plan management terms. Schema markup, structured metadata, location-based page content, and a clear FAQ section targeting the exact questions NDIS participants ask most often were all built in from the start to drive qualified, long-term organic traffic.
More participant and provider registrations since the new site launched
Service reach established through a site built to convert nationally, not just locally
Local search rankings for Gold Coast NDIS plan management terms within 90 days
Working with Tony from VK Group has been amazing! He took the time to understand our vision and brought it to life better than we could have imagined. Our new website is clean, user-friendly, and perfectly reflects our brand. Communication was seamless throughout the process, and no detail was too small. Thank you, Tony, for your creativity, patience, and professionalism — we’re beyond thrilled with the final result!
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VK Group is a Gold Coast digital agency specialising in web design, web development, ecommerce, and branding. We create high-performing digital experiences that help businesses grow online.
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